What does your website say about your business?
In today’s digital age, it is no longer acceptable to just have a website. Instead, you must make sure that your website is leaving the right first impression with potential customers. If it doesn’t, your customers can easily click away and turn to a competitor. The best way to gauge what your website says about your business is to ask yourself the following questions.
Is my website design clean, innovative and professional?
According to Stanford’s Persuasive Technology Lab, nearly half (46%) of people say that a website’s design is the number one criterion for establishing credibility. Simply put, when your web page doesn’t look good, neither does your business. Instead of communicating that you don’t care what you look like, you should make sure that your customers see that you put in the extra time (and money) to look good. Don’t just settle for the free templates. Take time to communicate your professionalism with a website that is consistent with all of your branding.
Easy to navigate
Time is one of your customer’s greatest values. If your website is slow or hard to navigate, you are communicating that you don’t care about wasting your customers’ time. Instead, show them that you are easy to work with by providing them with a user-friendly site that makes sense. Your key contact information should be easy to find, there should not be any broken links, and a mobile-friendly design should allow customers to access your it from anywhere. With mobile use (51%) surpassing desktop use (41%) in the U.S., you don’t want to lose customers just because your competitors’ websites were more mobile-friendly.
When your website provides useful information to your audience, you won’t just perform better in SEO rankings, you’ll also be more appreciated by consumers. That’s because decision makers don’t want to waste time with unnecessary fluff. They want to find the products and services they are looking for along with the answers to the questions they have. When your website successfully anticipates what your customers are looking for, then it communicates that you are an expert in your field.
Up To Date
Outdated information on the web is one of the most common problems across the Internet, but it is also one of the easiest to fix. Perhaps you really have just been too busy to make the necessary changes on your site, but unfortunately, that’s not where the minds of your customers are going to go. Instead, potential customers will associate your business with being lackadaisical and not well put together. Not only will you lose credibility with consumers, but you will likely lose even sales, as potential customers won’t be aware of your new location or the latest products that you have.
The most important thing to keep in mind when evaluating your company website is that consumers now have the ability to learn all about your business without ever stepping foot in the door. If you stumbled upon your website as a potential customer would you do business with your company?